Piece of cake, right?
There was just one catch, though. Due to this being used on campus, I wasn't allowed to show images of Alcohol, or of college kids drinking or partying to promote the venues. How do you say "we want you to come drink here" without showing college kids partying?
I only had 20 seconds to get it done, so, aiming to capture the vibe, I used boldly saturated images, lots of eye trace movement, and quick transitions to illustrate the personality of each venue.
It was time to do some style frames!
First, I went into Photoshop and began to prepare the designs, selecting from the assets, cutting out and cleaning up the individual components that would animate. Once the prep work was completed, I set about designing the style frames themselves in their respective PSD files. I Did 2 frames for each venue, visually demonstrating movement in each scene.
Whenever possible, I build my AftEr Effects files in modular fashion, so certain things happen within certain comps, keeping things un-cluttered and making them easier to edit. Initially, based on their instructions I had the venues arranged in alphabetical order, as demonstrated in the style frame grid above.
after I sent in the first animation test the team requested that I re-order the venues based on which ones they favored more in-house, and had decided they also wanted a soundtrack.
No sweat, I could handle that too!
From there it was just a matter of pushing some keyframes around within the various comps so that the timing of the animation fit the 3 audio options, and rendering them out in the proper format to fit the provided specs.
This was a really fun project to work on which combined to things I absolutely love: Motion Design & Music!
If you'd like to know more about the person behind the work, there's a short bio about me at that link.
If you're interested in working with me on your projects, head over to the Contact Section and get in touch!