**For best experience use Chrome, Safari, Firefox Web browsers, Adobe has trouble playing video on MS Edge .**
The hype had been building for some time, and before it blew the top off, Seek-One knew he needed to be prepared for the ride. A rapidly expanding record label, and increasingly popular club night had led to many new high profile opportunities.
Knowing he needed to create visual content that would help propel his music to the next level, and wanting to encapsulate his love for music, art, and skateboarding into a recognizable look, the time was right to develop a brand identity.
With such a diverse set of influences, how to combine them to hit all the right notes?
Challenge Accepted!
Knowing he needed to create visual content that would help propel his music to the next level, and wanting to encapsulate his love for music, art, and skateboarding into a recognizable look, the time was right to develop a brand identity.
With such a diverse set of influences, how to combine them to hit all the right notes?
Challenge Accepted!
Seek-One Logo White
Seek-One Logo Black
The final product was two variants of the logo , a longer rectangle shaped configuration and a square, stacked version. The italicized text indicates motion, and is reinforced by the arrow shapes that become apparent
From there, the mark could be applied to album art, social media content, stage visuals, flyers, and more.
From there, the mark could be applied to album art, social media content, stage visuals, flyers, and more.
Drawing influences from Dog Town, Santa Cruz, Thrasher Magazine, Juxtapoze, and Southern California's skateboard culture, part of the aesthetic needed to capture the streetwise, rebellious attitude exhibited by participants in the sport.
Seek-One logo Skateboard Mock-up
Seek-One logo Skateboard Mock-up
Seek-One DJing with logo stage visuals. 📸 Credit: Kristal Diaz
Seek-One DJing with logo stage visuals. 📸 Credit: Kristal Diaz
an illustrator himself, Seek-One is a huge fan of the cartoon aesthetic, and wanted to capture that playful feel in his visual language, while visually demonstrating his quest to push forward musically.
Social Media Graphic for Space Taco co-founder Seek-One
Social Media Graphic for Space Taco co-founder Seek-One
DJ Seek-One is a genuine 'People's Champion.' Coming from a background of inclusivity, he has helped push many other artists to the forefront of Southern California's House Music scene.
As founder of one of California's hottest Tech House club nights, Space Taco, part of the brand and content had to tie into the experience of the club.
Capturing the friendly, good-times vibe, and ensuring the brand was playful but still 'felt' like Tech House was a critical component.
Seek-One Nocturnal Wonderland Promo Flyer
Seek-One single page EPK
With a series of releases on prominent labels like Rock Bottom Records, House of Hustle, Dirtybird, and his own Spoon Fed Records, Seek-One was able to consistently top the Beatport Tech House charts.
These chart-toppers helped secure impressive gigs at festivals like We Are All One, Nocturnal Wonderland, the legendary Dirtybird Campout, and sold out crowds at the re-opening of Space Taco.
The hometown hero is now a bona fide global hit-maker, with content to match.
The results speak for themselves: chart topping music, renowned label signings, major festival bookings, massive social media following, one of Southern California's hottest club nights, co-founding two festivals, and his own successful label.
I'm honored to have played our part in helping him achieve such massive success!
