To go from underground artist to mainstream success is a long road, and far easier to accomplish when you have a team. From social content to stage visuals, there's a lot that goes into building your fanbase. Here's how I helped position one artist for exponential growth and financial success.
Emerging Rap/Hip Hop artist, AKUA, had been busy in the studio writing unique music and behind the camera shooting and producing his own music videos. Using YouTube as his primary vehicle to promote his music had proven moderately effective, but wasn't quite achieving the results he was seeking for reach and awareness. He knew he had the product, but needed some help building a revenue generating machine.
Leveraging a Hindu-inspired icon mark, and a type form logo to represent his brand, the aesthetic had begun to develop, but he was struggling to create a cohesive image and felt he was lacking in social media strategy and artist branding. The overarching vision was present, he just needed a bit of help to fine-tune the presentation and broadcast a louder signal.
When AKUA approached me to help, I was very excited for the opportunity to apply my skills to such a talented artist! Beginning with a discovery session and content audit, together we determined there were a few key areas for improvement: Merchandise & Sales Funnel Development, and Fanbase Growth.
The next step was configuring targeted marketing campaigns to gain more exposure on his music videos. Through a combination of keywords, affinity audiences, and placements I was able to drive hundreds of thousands of viewers to his videos & grow the subscriber base 60.8% in 4 months.
AKUA is poised to reach new heights in 2022, moving forward with the next stage in the strategy- growing on Spotify & booking a North American tour.
Learn more about his origin story, sign up for updates and discounts on exclusive merchandise, & become part of the AKUA ARMY today on his website.