It began to truly manifest in 2019. Aspiring label owner Daryl Mallick commissioned UK cartoonist Thumbs to create the Spoon Fed mouth logo. With that handled, he'd need cover art and social media marketing material to make the planned releases successful.
From there, as the releases were announced I created cover art and campaign graphics for each of the first 12 releases. This would include Facebook, Instagram, Soundcloud, Youtube, banners, occasional music visualizers, Spotify canvases, and YouTube Videos.
Additionally, some releases were accompanied by merch drops- t-shirts, pins, towels, and an assortment of items which would need logos & graphics to be scaled and color separated accordingly.
The indie label from SoCal is now a globally recognized Tech House label with a consistent release schedule, dedicated fanbase, and well-deserved reputation as a home for quality music.