FIND YOUR PATH TO THE PEAK
Adidas has been at the center of cool culture for decades. With everything from their classic lifestyle brand to performance and Skateboarding, this merges all of the above at the intersection that is Snowboarding.
The concept is minimal and ASMR-esque, evoking the peace and tranquility of a decent down the mountain on a powder day via the use of black and white imagery accompanied by sound design strictly focusing on the sonic elements of the experience.
The concept is minimal and ASMR-esque, evoking the peace and tranquility of a decent down the mountain on a powder day via the use of black and white imagery accompanied by sound design strictly focusing on the sonic elements of the experience.
