Skechers partnered with Snoop Dogg for a product line between 2023-2025.
My team was tasked with rapid iteration of 9:16 vertical format social content to organically test winners for the paid media team to run ads against both in Instagram & Tiktok.
My team was tasked with rapid iteration of 9:16 vertical format social content to organically test winners for the paid media team to run ads against both in Instagram & Tiktok.
I was a team lead for Social Media working with 4 other artists, supported by the 3D & product photography departments who provided assets to assist in building our content. Below is a collection ofncontent I produced during this project.
The focus was on high volume and rapid deployment of content, resonating conceptually with Snoop Dogg's established brand and public persona: Hip Hop, Los Angeles and lots of Smoke.
The focus was on high volume and rapid deployment of content, resonating conceptually with Snoop Dogg's established brand and public persona: Hip Hop, Los Angeles and lots of Smoke.
Snoop Dogg is also a bored ape holder and licensed his "Dr. Bombay" ape for an additional product line.
