Skechers partnered with Snoop Dogg for a product line between 2023-2025.

My team was tasked with rapid iteration of 9:16 vertical format social content to organically test winners for the paid media team to run ads against both in Instagram & Tiktok. 

I was team lead, managing 4 other artists, supported by the 3D & product photography departments who provided assets to assist in building our content.
Snoop Dogg is also a bored ape holder and licensed his "Dr. Bombay" ape for an additional product line. 

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